
Tessa Paayman's 'Tui-tara' entered in the under-21 category of the AgArtwear Awards. Photo: Geoff Ridder
By Bianca Stedman
For Tessa and Charlotte entering the Fieldays Ag Art Wear competition is addictive.
Charlotte Lind, 22, from Te Awamutu has been competing since 2005 and this will be third time round for 15-year-old Tessa Paaymans from Hawkes Bay. Both women had winning entries in last year’s competition.
Tessa’s experience with the Ag Art Wear competition has given her motivation and focus towards pursuing a design career.
“It has helped me figure out exactly what I’m going to do when I leave school and where I’m going with it. Seeing my garment walk down the runway is the most incredible feeling – knowing that it is your design and you made it.”
Charlotte also values her experience in competing and recommends it to other budding designers.
“It’s a way to get a taste of the fashion industry, and why not do it when it’s at our back door step and not in Auckland? It also makes you grow, every time you do it you grow a little more.”
The Ag Art Wear Competition was initiated by General Manager of Mystery Creek Events Centre Barry Quayle, in 1994, to “challenge designers to create a piece of farm art for the body.”
According to Fieldays organisers it also provides a platform for many designers into their design career or enables up-and-coming designers to challenge traditional design elements and expose their creative abilities.
Each year there are three regular judging categories in which designers can showcase their creativity. Designers are challenged to create wearable art from materials sourced from or used on the farm in three categories: Designer-Traditional; Under 21; and Avant Garde . Each category has differing entry requirements including garment style types, material choices, and designer age. Garments are judged in line with these requirements and this year there is a fourth category of Landcare Awareness with its own entry requirements.
NZ National Agricultural Fieldays communications advisor Ariana Tucker says Landcare Awareness challenges designers to explore the environmental conscience of land-based farming.
“The creations should utilise natural fibres found on the New Zealand landscape and must have a strong supporting story regarding the Landcare Awareness theme,” she says.
Last year Charlotte won the Designer Fibre category, the first time it had been offered. She chose the Designer Fibre category because she used cow hide as the main material of her garment. Charlotte found her inspiration directly from her family farm.
“I got my idea from the cows in the paddock at home.”
Tessa won the Under 21 award in 2009 and is trying to take it home for a second year, along with trying her hand at the Designer Traditional category. Her Designer Traditional gown is called “Pink Delicious” and was inspired by international fashion icon Oscar de la Renta along with Tessa’s home of Hawke’s Bay.
“It is based on Oscar de la Renta gowns because they are stunning and flowing and gorgeous! This is what I was aiming for in my gown. Hawke’s Bay is also an influence because it is the fruit bowl of New Zealand, we have lots of orchards and in spring there are blossoms all around so the colour of my gown which is baby pink comes from that. Also the name delicious is the name of an apple and the top is made from hand-made rosettes, like blossom.”
Tessa’s second entry this year will be for the ‘Under 21’ category and is called “Tui-tara”. Based on an animal rather than clothes Tessa had a choice of categories that her garment could be entered into.
“I chose Under 21 over Avant Garde because as I’m only 15 l think my design will get further and I will be up against people closer to my own age.”
“Pipe Dreams” was Tessa’s winning entry in 2009. She used irrigation piping and zip ties in her winning garment and in doing so learnt how to work with fibreglass and use a grinder. Creating fashion with unconventional clothing materials and working the tools to do this allows designers to show talent not typically linked with fashion.
“Definitely it’s a great opportunity to show off your creative skills and also your ingenuity because it can be difficult to find agricultural products to use and a fun challenge,” says Tessa.
According to Fieldays organisers submissions for the Ag Art Wear competition get more original and innovative as designers produce outfits that challenge the way we relate fashion and farming. They claim the popularity of Ag Art Wear means the publicity of the competition reaches audiences beyond the typical Fieldays visitor.
Judges assess garments according to appearance, the innovation in material use, the originality of the design, its artistic element, and its overall impression, with judging based on visual inspection.
Cost is a consideration when designing garments and entering the competition. Both Tessa and Charlotte live outside of the Waikato and this adds to the expense.
“For me because I live out of town it means I have to drive up to Mystery Creek and also with the products I’m using it’s ended up being costly. For both garments altogether it will be around the $1200 mark,” says Tessa.
An appealing option is to find sponsorship, which is what Charlotte was able to do, from a business in her home town of Te Awamutu.
“Time is my biggest cost; it takes up all your spare time for a while.”
Prizes for winning entrants range from $2000 for the Avant Garde section to $1200 for the Designer Traditional section. But Charlotte says prize money isn’t the driving force behind entering.
“I enter because I love doing it “.
Competing has been a positive experience for both Tessa and Charlotte, with Tessa admitting the one downside of the competition for her.
“It’s the suspense when you are waiting for your category winners to be called out.”
The Ag Art Wear show will take place in the Spantech Pavilion 11am to 2pm daily during Fieldays
To read full issues of the Fieldays Exhibitor, click here.